2013-2014 Conservation Successes

Goals and Outcomes

Invest $10 million in stewardship and developing a fundraising program for long-term land management.

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Invested $7.3 million (we came close on a pro rata basis as our fiscal year is only 11 months).

Conserve an additional 50,000 acres (20,234 hectares).

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Protected 51,682 acres (20,915 hectares) over the course of the year.

Conserve at least 90% of our new properties within a Natural Area.

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97% of our new properties are within a Natural Area.

Develop an enhanced corporate program to diversify funding sources.

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This is already starting to show results. We’re looking at offering companies alternative ways of supporting NCC such as marketing partnerships.

Increase membership in our Nature Legacy Society — individuals who contribute funds through estate planning.

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51% of goal achieved.

Grow our supporter* base to 150,000 individuals.

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95% of goal achieved (We hit our target on an annualized basis).

Holding more than 140 Conservation Volunteers events and hiring 40 conservation interns to work on NCC conservation projects during the spring and summer seasons.

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Hosted 138 Conservation Volunteers events, and had 46 interns working with us during the year.

Maintain a five-year average overhead (fundraising, communications & administration) ratio of no more than 20%.

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Our five-year average ratio is 17%.

Maintain a staff satisfaction index of more than 75%.

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79% staff satisfaction rate.